On one of my visits to the Computer History Museum – and by the way this is an absolute must-visit place if you are ever in the San Francisco bay area – I saw an early Google server rack circa 1999 in the exhibits.
Not too fancy, right? Maybe even
Becoming one of the emerging paradigms in the technological world, Managed
Cloud hosting is rapidly moving towards being the most sought after innovation.
Continue Reading
So apparently you guys were just as confused as the rest of social media with the Facebook brand promotion brouhaha? You loved Laney’s post unpacking that for those of us who had little clue of what was going on. I don’t know about you, but I feel much better after ...more
The post Reading Roundup: What’s New in Blogging Lately? appeared first on ProBlogger.
We're just happy we don't have to keep inventory on all this stuff.
Note: this episode can be listened to in the player above or on iTunes or Stitcher.
How to Turn First Time Visitors Into Interested Readers of Your Blog
Today I?m talking about getting readers to take a second look at your blog. In episode 112, we started this mini series on warming your blog readers up to your blog.
In that episode I presented you with four different stages of warming your readers up. In the last episode, number 113, I talked about how to get the first eyeballs on your blog, how to get the reader to take a first look.
The first step of warming up your readers is to get their attention. Today I?m going to give you some strategies on getting readers to take a second look at your blog.
Getting people to take a second look can be a massive challenge. Looking at statistics, we can tell people land on our site and then bounce away. We need to do something really quickly to show them why they should stick around.
In Today?s Episode We Talk About Getting Blog Visitors to Look Twice
- Make a big promise to get people interested
- Exercise to unlock the promise you should make – List the pain points of your reader – List the gains that your readers want to make
- Have a tagline that makes the reader look twice. At ProBlogger we will show people how to make money with their blog.
- Differentiate yourself in some way
- Is there something in your branding that can show people you are a bit different
- Ask why you are different and communicate that reason in some way
- Create content that gives your readers a quick win
- Create fist pump content
- Have you ever read content, and thought yes, that is exactly what I was looking for?
- Fist pump content moves people from one place to another in their lives
- After writing this content, funnel readers to this content that is relevant to their needs
- Audit your site navigation, and think how to get people to the best content for them
- One way to get people to the right information is to have a Start Here page
- Another way is to have a portal for your readers to find the content that applies to them. On ProBlogger we have a portal that links to eight of our surveyed blog readers pain points.
Portals on ProBlogger
- Create content that is more personal in nature – storytelling and video
- Video makes people look twice, especially live streaming – this has become really popular with brands and influencers
- Live video grabs people?s attention and gets them immediately interested
- Facebook live, Periscope, etc
- Storytelling and personal content with photos
- Use social proof – when people come to your blog, seeing social proof makes them look twice
- Have an expert or celebrity say something nice about you
- Testimonials from influencers
- Quotes from readers and users work too
- Wisdom of the crowds, using numbers instead of individuals, if you have 1000 readers highlight it
Further Resources on Getting Blog Visitors to Look Twice
How did you go with today?s episode?
In the next episode, we are going to talk about how to get people to connect, and then in the next episode we talk about how to get people to engage with you.
Please subscribe if you don?t want to miss any episodes of the series.
Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.
Never miss an episode – Subscribe to the ProBlogger podcast on iTunes
Got a Question You’d Like Me to Answer?
I base many episodes of this podcast upon questions answered by ProBlogger Podcast listeners and Blog readers.
You can use the following widget to ask a question. Please include your name and blog name (if you have a blog).
The post PB114: Strategies to Help Covert First Time Visitors Into Interested Readers of Your Blog appeared first on ProBlogger Podcast.
Appodeal is a startup ad platform that allows app publishers to get more money from their advertising revenues. In an industry that has traditionally favored advertisers over publishers, Appodeal is leveling the playing field.
Read more on Turning Mobile Ads App-side Down…
The post Turning Mobile Ads App-side Down appeared first on KillerStartups.
Money means more freedom. Here's some advice on how to increase your income as a freelance designer.
The post 5 Tips for Making More Money as a Freelance Designer appeared first on Six Revisions.
You know what's universally regarded as un-fun by most programmers? Writing assembly language code.
As Steve McConnell said back in 1994:
Programmers working with high-level languages achieve better productivity and quality than those working with lower-level languages. Languages such as C++, Java, Smalltalk, and Visual Basic have been credited with
I've loved many computers in my life, but the HTPC has always had a special place in my heart. It's the only always-on workhorse computer in our house, it is utterly silent, totally reliable, sips power, and it's at the center of our home entertainment, networking, storage, and gaming. This
